Episode Summary:
Gianna sits down and talks with Adam Vincent, founder and CEO of Bricklayer AI, about selling first and letting the market shape your message. After bootstrapping and shipping an MVP in summer 2023, Adam called (literally phone called) his way into product clarity and pipeline, then watched curiosity turn into urgency in Q2 2025. They get practical on where agents help today, so security teams finally use the tools they already pay for.
You’ll hear:
- The words that make buyers lean in.
- Agents that handle alert triage, weekly intel briefs, and vulnerability prioritization.
- Meeting to SQO rising from about 30% (Q1 2025) to about 78% (Q2 2025).
If you’re looking for buyer-tested phrasing, three practical agent workflows, and a simple outreach pattern you can run tomorrow, this episode is for you.
Podcast Info:
Gianna Whitver is Co-Founder and CEO of the Cybersecurity Marketing Society and Co-Host of the BreakingThrough in Cybersecurity Marketing Podcast.
Gianna advises on marketing & GTM for cybersecurity and technology companies. She speaks publicly on marketing and entrepreneurial topics, having presented at RSA Conference 365, (ISC)2, InfoSec World, and others. Previously, she worked in marketing and operations at cybersecurity, tech, and commercial RE companies.
Maria Velasquez is Co-Founder of the Cybersecurity Marketing Society and Co-Host of the Breaking Through in Cybersecurity Marketing Podcast. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community.
She is also NetSPI’s Director of Demand Generation, spearheading growth for their pentesting-as-a-service. Maria previously worked at Owl Cyber Defense, Kasada, Unibuddy, and Feroot.
Schedule: Weekly Wednesdays at 3am ET
Credits: Thanks to our editors, producers, and all-hands team: Jen VanAntwerp, Busiswa Mahonono, and Nicole Lacanilao.
Creator: Cybersecurity Marketing Society
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